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The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim; Richard, Marie Odile; Laroche, Michel; … - In: Journal of Business Research 67 (2014) 3, pp. 253-259
This paper examines how emotions and website atmospheric cues influence service tangibility and consumer attitudes. The proposed model was compared across three cultures: North America (Canada and U.S.), China, and the Middle East. The findings support the overall model and demonstrate several...
Persistent link: https://www.econbiz.de/10010869632
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa; Ye, Nan; Yu, Ying; Wu, Xiaochuang - In: Journal of Business Research 67 (2014) 3, pp. 288-294
Existing consumer behavior theories suggest that consumers tend to recognize, better comprehend, and respond favorably to information that is both relevant and consistent with their beliefs and values. This study extends these theories by employing cultural arguments and pictures to examine the...
Persistent link: https://www.econbiz.de/10010869688
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Adapted or standardized copy: Is non-cultural English the answer?
Spielmann, Nathalie; Delvert, Mathilde - In: Journal of Business Research 67 (2014) 4, pp. 434-440
the culture of a brand also influence the impact of English use in non-Anglophone markets? This research examines the … interaction between language choice and brand culture in a non-Anglophone market. Specifically, the studies review the value of …
Persistent link: https://www.econbiz.de/10010869771
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Marking your trade: Cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of Business Research 67 (2014) 4, pp. 478-485
culture. The dataset comprises a census of 2911 trademarks in the US software security industry across an eight-year period …, belonging to firms originating from 11 countries. The results indicate that a firm's culture of origin has a systematic effect …
Persistent link: https://www.econbiz.de/10010869803
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Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark; Laroche, Michel; Hallab, Ranim - In: Journal of Business Research 66 (2013) 8, pp. 958-967
Understanding the differential impact of globalization on culture – the most profound shaper of consumption – is … fundamentally important. This research examines the linkages of cultural globalization (acculturation to global consumer culture …
Persistent link: https://www.econbiz.de/10010869827
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Cultural impacts on felt and expressed emotions and third party complaint relationships
Baker, Thomas L.; Meyer, Tracy; Chebat, Jean-Charles - In: Journal of Business Research 66 (2013) 7, pp. 816-822
This article investigates the influence of emotion and culture on intentions to proceed with third party action … than theory would suggest. This leads one to question the actual moderating effects of culture in the field of critical …
Persistent link: https://www.econbiz.de/10010664612
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International joint ventures in Russia: Cultures' influences on alliance success
Kobernyuk, Elena; Stiles, David; Ellson, Tony - In: Journal of Business Research 67 (2014) 4, pp. 471-477
This paper investigates the influence of organizational culture on the strategic success of International Joint …. Adopted organizational culture is also found to be dependent on the dominant IJV stake holding with culture influencing …
Persistent link: https://www.econbiz.de/10010744128
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Cultural metaphors: Enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi Abbam; Cherian, Joseph; Casakin, Hernan - In: Journal of Business Research 66 (2013) 8, pp. 1004-1012
This paper explores how cultural metaphors in ethnic servicescapes enhance consumer pleasure. To date, marketing researchers have mainly explored how consumers respond to ambient conditions, functional layout and signs/symbols within servicescapes. However, few studies are available on consumer...
Persistent link: https://www.econbiz.de/10011050000
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Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
Smith, Rachel; Deitz, George; Royne, Marla B.; Hansen, … - In: Journal of Business Research 66 (2013) 3, pp. 328-335
for certain goods and services masks many culture-bound differences in consumer shopping behaviors. Adopting the … Technology Acceptance Model (TAM), this research examines the role of culture in influencing online shopping use, comparing …
Persistent link: https://www.econbiz.de/10011050036
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Book essay on Unrelenting Innovation: How to create a culture for market dominance
Aithal, Rajesh K. - In: Journal of Business Research 68 (2015) 2, pp. 322-325
The book Unrelenting Innovation by Tellis (2013) is about building a culture of innovation within firms. This book … essay makes an attempt to summarize, compare the propositions in the book that culture is the answer to achieving continuous … innovation in firms. The well-researched book looks at three traits and three practices to reach to the right culture in an …
Persistent link: https://www.econbiz.de/10011117178