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Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
Jones, Michael A.; Reynolds, Kristy E.; Arnold, Mark J. - In: Journal of Business Research 59 (2006) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10005465848
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Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
Jones, Michael A.; Mothersbaugh, David L.; Beatty, Sharon E. - In: Journal of Business Research 55 (2002) 6, pp. 441-450
Persistent link: https://www.econbiz.de/10005473624
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The product-specific nature of impulse buying tendency
Jones, Michael A.; Reynolds, Kristy E.; Weun, Seungoog; … - In: Journal of Business Research 56 (2003) 7, pp. 505-511
Persistent link: https://www.econbiz.de/10005477464