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The effects of cognitive development on children's responses to television advertising
Kelly, J. Patrick - In: Journal of Business Research 2 (1974) 4, pp. 409-419
Persistent link: https://www.econbiz.de/10005473594
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Functions performed in industrial purchasing decisions with implications for marketing strategy
Kelly, J. Patrick - In: Journal of Business Research 2 (1974) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10005477511
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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
Samli, A. Coskun; Kelly, J. Patrick; Hunt, H. Keith - In: Journal of Business Research 43 (1998) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10005477609