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Journal of Business Research
Legends in marketing
11
Journal of advertising research
8
Journal of marketing
6
European Journal of Marketing
3
Journal of marketing research : JMR
3
Marketing research : a magazine of management and applications
3
Behavioral models for market analysis : foundations for marketing action
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California management review
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European journal of marketing : EJM
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International series in quantitative marketing
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Journal of Consumer Research
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Journal of business research : JBR
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New-product forecasting : models and applications
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2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
1
California management review : CMR
1
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept : making the world a better place
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Does marketing need reform? : fresh perspectives on the future
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Editor's series in marketing
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
1
Financial times handbook of management
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Harvard business review : HBR
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Innovation diffusion models of new product acceptance
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Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
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International Series in Quantitative Marketing
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
International series in quantitative marketing : ISQM
1
Journal of Advertising Research
1
Journal of Consumer Marketing
1
Journal of Global Scholars of Marketing Science
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Journal of International Business Studies
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Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram
- In:
Journal of Business Research
58
(
2005
)
7
,
pp. 863-873
Persistent link: https://www.econbiz.de/10005462394
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2
The linking pin role in organizational buying centers
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of Business Research
10
(
1982
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10005473537
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