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Price discounts or coupon promotions: does it matter?
Kumar, V.; Madan, Vibhas; Srinivasan, Srini S. - In: Journal of Business Research 57 (2004) 9, pp. 933-941
Persistent link: https://www.econbiz.de/10005465708
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Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
Kumar, V.; Pereira, Arun - In: Journal of Business Research 40 (1997) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10005473672
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A Model to Explain Shareholder Returns: Marketing Implications
Kumar, V.; Ramaswami, Sridhar N.; Srivastava, Rajendra K. - In: Journal of Business Research 50 (2000) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10005473865
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The Effect of Retail Store Environment on Retailer Performance
Kumar, V.; Karande, Kiran - In: Journal of Business Research 49 (2000) 2, pp. 167-181
Persistent link: https://www.econbiz.de/10005477520