Tobacyk, Jerome J.; Babin, Barry J.; Attaway, Jill S.; … - In: Journal of Business Research 64 (2011) 9, pp. 944-950
The research applies the Material Values Scale (MVS; Richins and Dawson, 1992) cross-culturally by comparing materialism among Polish and American business students. Cultural differences (e.g., greater humanistic/collectivistic/Christian values in Poland) suggest lower MVS scores for Poles than...
