Lertwannawit, Aurathai; Mandhachitara, Rujirutana - In: Journal of Business Research 65 (2012) 10, pp. 1408-1416
Despite the rapid and dramatic changes in male fashion consumption over the past 20years, consumer research largely neglects the issue of status consumption, especially in the male market, which plays an increasingly important role in expanding the fashion market. Initial studies show that...
