Showing 1 - 3 of 3
This paper studies the monopolist's dynamic pricing strategy when introducing successive generations of a durable product. We show that when consumers are semi-anonymous or exactly identified and the innovation is minor, the firm always offers an upgrade discount to former customers. However,...
Persistent link: https://www.econbiz.de/10004987909
This paper addresses an important and underresearched issue in the economics and marketing literatures: what are the managerial and social consequences when firms use business models that are based on the dissemination of free samples? We develop an analytical model of free samples for both...
Persistent link: https://www.econbiz.de/10008871567
China's rapid economic growth is staggering but the country still has a long way to go before becoming a center for innovation and creativity. We examine whether or not transformational leadership can encourage employee creativity, using a Chinese-specific transformational leadership model. The...
Persistent link: https://www.econbiz.de/10011209101