Brands have become increasingly important as a foundation for competitive strategy. Unfortunately, although brand managers are responsible for brand strategy development and execution, little is known about what makes a brand manager effective. A model is developed to understand what intangible...

The development model of free open source software (FOSS) provides important managerial lessons for knowledge creation, innovation, and software and new product development. Yet many unanswered questions exist regarding why certain FOSS projects succeed while others fail. Drawing on social...