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A new methodological approach to the study of interpersonal influence tactics: A "test drive" of a behavioral scheme
Neu, Joyce; Graham, John L. - In: Journal of Business Research 29 (1994) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10005466190
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Business negotiations in Canada, Mexico, and the United States
Adler, Nancy J.; Graham, John L.; Gehrke, Theodore Schwarz - In: Journal of Business Research 15 (1987) 5, pp. 411-429
Persistent link: https://www.econbiz.de/10005466409
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Cognitive response involvement model of the process of product evaluation through advertising exposure and trial
Kamins, Michael A.; Assael, Henry; Graham, John L. - In: Journal of Business Research 20 (1990) 3, pp. 191-215
Persistent link: https://www.econbiz.de/10005473763
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When it's good management to sacrifice market share
Anterasian, Cathy; Graham, John L. - In: Journal of Business Research 19 (1989) 3, pp. 187-213
Persistent link: https://www.econbiz.de/10005477458
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The problem-solving approach to negotiations in industrial marketing
Graham, John L. - In: Journal of Business Research 14 (1986) 6, pp. 549-566
Persistent link: https://www.econbiz.de/10005477612