Cruz-Ros, Sonia; Gonzalez-Cruz, Tomas F. - In: Journal of Business Research 68 (2015) 7, pp. 1612-1621
performance. The study examines managerial capabilities, organizational capabilities, marketing capabilities, and service quality … capabilities. This study investigates whether interaction between these capabilities and their contribution to firm performance …. In addition, service quality and marketing capabilities significantly and directly affect firm performance. For services …