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An extension of the marriage metaphor in buyer-seller relationships: An exploration of individual level process dynamics
Celuch, Kevin G.; Bantham, John H.; Kasouf, Chickery J. - In: Journal of Business Research 59 (2006) 5, pp. 573-581
Persistent link: https://www.econbiz.de/10005473697
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A perspective of partnerships based on interdependence and dialectical theory
Bantham, John H.; Celuch, Kevin G.; Kasouf, Chickery J. - In: Journal of Business Research 56 (2003) 4, pp. 265-274
Persistent link: https://www.econbiz.de/10005473946