Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of Business Research 63 (2010) 3, pp. 276-283
Impulse buying and variety seeking are low-effort feelings-based behaviors, yet the similarities and differences in their socio-psychological origin are under-explored. This article addresses this gap with a conceptual framework incorporating several individual and situational factors with a...
