Walsh, Gianfranco; Beatty, Sharon E.; Shiu, Edward M.K. - In: Journal of Business Research 62 (2009) 10, pp. 924-930
Corporate reputation attracts significant attention among marketing scholars. However, researchers often overlook customers' opinions specifically. Walsh and Beatty [Walsh, G., Beatty, S.E., Measuring Customer-based Corporate Reputation: Scale Development, Validation, and Application. J Acad...