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Convenience samples of college students and research reproducibility

Peterson, Robert A.; Merunka, Dwight R. - In: Journal of Business Research 67 (2014) 5, pp. 1035-1041

Tests of theory in marketing and consumer behavior research are frequently based on convenience samples of undergraduate college students. In a study of business-related ethicality, analysis of data from four dozen convenience samples of undergraduate business students revealed significant...

Persistent link: https://www.econbiz.de/10010869860

Household income data reports in mail surveys

Peterson, Robert A.; Kerin, Roger A. - In: Journal of Business Research 8 (1980) 3, pp. 301-313

Persistent link: https://www.econbiz.de/10005465412

Response construction in consumer behavior research

Peterson, Robert A. - In: Journal of Business Research 58 (2005) 3, pp. 348-353

Persistent link: https://www.econbiz.de/10005465707

Special issue on selections from the international research seminar on marketing communications and consumer behavior

Jolibert, Alain J. P.; Peterson, Robert A.; Strazzieri, … - In: Journal of Business Research 37 (1996) 2, pp. 85-86

Persistent link: https://www.econbiz.de/10005466070

Market structuring by sequential cluster analysis

Peterson, Robert A. - In: Journal of Business Research 2 (1974) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10005466146

Market segmentation: Product usage patterns and psychographic configurations

Peterson, Robert A.; Sharpe, Louis K. - In: Journal of Business Research 1 (1973) 1, pp. 11-20

Persistent link: https://www.econbiz.de/10005473880

An experimental investigation of mail-survey responses

Peterson, Robert A. - In: Journal of Business Research 3 (1975) 3, pp. 199-210

Persistent link: https://www.econbiz.de/10005477393

A service of the