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Dahl, Darren W.
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Fennis, Bob M.
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Honea, Heather
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Janssen, Loes
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Journal of Business Research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
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The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes
;
Fennis, Bob M.
;
Pruyn, Ad Th.H.
;
Vohs, …
- In:
Journal of Business Research
61
(
2008
)
10
,
pp. 1041-1045
Persistent link: https://www.econbiz.de/10005465536
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2
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
Honea, Heather
;
Dahl, Darren W.
- In:
Journal of Business Research
58
(
2005
)
4
,
pp. 543-551
Persistent link: https://www.econbiz.de/10005465768
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