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Customer relationship management (CRM) technology has attracted significant attention from researchers and practitioners as a facilitator of organizational performance. Even though companies have made tremendous investments in CRM technology, empirical research offers inconsistent support that...
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Marketers have witnessed a paradigm shift in which establishing, maintaining, and forging long-term buyer-seller relationships are considered the core of marketing activities. Accordingly, investigating a long-term orientation (LTO) has become a steady research stream in the marketing...
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The very nature of their position requires superiors to engage in behavior that may have adverse consequences on subordinates. Such deportment might harm the individual (employee) yet enhance the overall good of the organization. Researchers in organizational behavior refer to supervisor...
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