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Delayed effects of advertising moderated by involvement
Laczniak, Russell N.; Muehling, Darrel D. - In: Journal of Business Research 20 (1990) 3, pp. 263-277
Persistent link: https://www.econbiz.de/10005466337
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Examining the influence of attitude-toward-the-ad on brand attitudes
Laczniak, Russell N.; Carlson, Les - In: Journal of Business Research 19 (1989) 4, pp. 303-311
Persistent link: https://www.econbiz.de/10005466407
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Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Carlson, Les; Grove, Stephen J.; Laczniak, Russell N.; … - In: Journal of Business Research 37 (1996) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10005473944
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Measurement process context effects in empirical tests of causal models
Teas, R. Kenneth; Laczniak, Russell N. - In: Journal of Business Research 57 (2004) 2, pp. 162-174
Persistent link: https://www.econbiz.de/10005477733