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~isPartOf:"Journal of Business Research"
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Developing and validating a multidimensional consumer-based brand equity scale
Yoo, Boonghee
;
Donthu, Naveen
- In:
Journal of Business Research
52
(
2001
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10005465538
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