Low, Brian; Tang, Yiming; Medhekar, Milind - In: Journal of Business Research 65 (2012) 6, pp. 802-806
This paper examines how policy makers could become better incrementalists by taking a fresh look at the concept of incrementalism. In particular, the paper explores and reframes the factors that mitigate the practice of incrementalism on Green Power Electricity (GPE) adoption. This study thus...