Ever since Hamel and Prahalad propose the importance of the strategic intent perspective, understanding the relationship between entrepreneurial ambitions and an international expansion strategy becomes a key issue in the fields of international business and strategic management. However, most...

Brand crises are adverse events that threaten brand reputations. Research indicates that corporate responses to crises play a role in restoring brand equity. However, there is confusion as to the best type of response. On the one hand, there is a strong advocacy for a singular type of response...

In this paper we examine the different coping mechanisms used by customers when they confront service failure. It was found that the coping mechanism used by customers changes depending on the severity of the service failure. Further, it was observed that brand reputation moderates the...