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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of Business Research
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008871529
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