Verhaert, Griet A.; Van den Poel, Dirk - In: Journal of Business Research 64 (2011) 12, pp. 1288-1295
Past behavior and socio-demographics represent traditional predictors of charitable giving. The present study examines, in a real fundraising setting, whether measures of empathy (i.e., empathic concern and personal distress) can improve these predictions. The findings confirm the relevance of...