Showing 1 - 10 of 17
formation of lucrative relationships between consumer and retailer. The study finds and names five categories of relationships …
Persistent link: https://www.econbiz.de/10011050090
, recent research indicates that the sense of future time is a better predictor of consumer perceptions, attitudes, and … perspective (FTP) as a moderator of the well-known satisfaction–loyalty relationship. More precisely, this paper demonstrates that … FTP influences the satisfaction–loyalty relationship by (1) driving customer loyalty, and (2) moderating the relationship …
Persistent link: https://www.econbiz.de/10010931217
e-service value directly and significantly affects consumer loyalty toward online travel agencies. Results provide … consumer loyalty. …
Persistent link: https://www.econbiz.de/10011264144
as mediators between switching costs and behavioral outcomes (i.e., loyalty and revenge). The model distinguishes … switching costs generate both loyalty and an even higher level of desire for revenge. These findings have important implications …
Persistent link: https://www.econbiz.de/10010753447
Researchers have spent almost 50years developing, refining and applying the NBD-Dirichlet in repeat purchase markets, in particular with extensive replication of the Goodhardt, Ehrenberg, and Chatfield (1984) model. Recent research that employs a double jeopardy (DJ) line appears to have...
Persistent link: https://www.econbiz.de/10010869690
comprehensive study of the impacts of service innovation on consumer loyalty in the digiservice context. The study examines service … innovation loyalty from the consumer perspective; namely, technology leadership, service leadership, switching cost, brand equity … critical issue for managers. This research attempts to address the consumer issue of service innovation. The research entails a …
Persistent link: https://www.econbiz.de/10010869699
Brand associations are a core part of Consumer Based Brand Equity (CBBE), and behavioral brand loyalty is a desirable … consumer's past behavioral loyalty and their current propensity to give brand associations. The results show a positive … outcome of CBBE. In this research, data from purchase panel and consumer surveys merge to reveal the relationship between a …
Persistent link: https://www.econbiz.de/10010603343
This study proposes a multiple mediation model to analyze the relationship between satisfaction and loyalty. The study … offerings – to a lesser extent – are significant mediators in the relationship between satisfaction and loyalty. …
Persistent link: https://www.econbiz.de/10011050017
relationships. The main contribution of the study is the use of the relationship approach to explain private label loyalty and the … that customer experience, satisfaction, trust, and commitment to private labels play an important role in customer loyalty … durable goods. Generating trust and commitment, which ultimately result in loyalty, is therefore a strategic goal and a source …
Persistent link: https://www.econbiz.de/10011050053
Macau's historical and heritage pull attributes. However, in order to create loyalty, these pull attributes must also …
Persistent link: https://www.econbiz.de/10011077408