Griessmair, Michele; Hussain, Dildar; Windsperger, Josef - In: Journal of Business Research 67 (2014) 11, pp. 2337-2345
Previous research mainly focused on the agency-theoretical explanation of multi-unit franchising (MUF). The aim of this study is to develop a relational governance perspective of MUF by investigating the role of knowledge-based trust and general trust in franchisor's choice between multi-unit...