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Cross-advertisement affectivity: The influence of similarity between commercials and processing modes of consumers on advertising processing
Poncin, Ingrid
;
Pieters, Rik
;
Ambaye, Michele
- In:
Journal of Business Research
59
(
2006
)
6
,
pp. 745-754
Persistent link: https://www.econbiz.de/10005473728
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