Ahuvia, Aaron - In: Journal of Business Research 61 (2008) 5, pp. 497-499
This paper adds another layer of interpretation to the data of Beverland, Farrelly, and Lim (2007). First, I explore the link between Beverland et al. (2007) and the thought of Martin Buber (1923). Then I argue that some respondents see their dogs through the metaphor of human friendship and...
