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Journal of Business Research
Journal of marketing
35
Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Framed Field Experiments
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The Internet as a Micro Marketing Tool: Targeting Consumers through Preferences Revealed in Music Newsgroup Usage
Sivadas, Eugene
;
Grewal, Rajdeep
;
Kellaris, James
- In:
Journal of Business Research
41
(
1998
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10005466084
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Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
Grewal, Rajdeep
;
Mills, Jeffrey A.
;
Mehta, Raj
; …
- In:
Journal of Business Research
51
(
2001
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10005474047
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