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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness

Bechwati, Nada Nasr; Sisodia, Rajendra S.; Sheth, Jagdish N. - In: Journal of Business Research 62 (2009) 8, pp. 761-767

Drawing on previous research in pricing, we propose three broad antecedents to perceptions of price unfairness. Consumers perceive price unfairness when (1) they feel that the firm is making excessive profits, (2) they are not able to understand the pricing structure applied, and (3) they sense...

Persistent link: https://www.econbiz.de/10004987886

Web-based marketing: The coming revolution in marketing thought and strategy

Sharma, Arun; Sheth, Jagdish N. - In: Journal of Business Research 57 (2004) 7, pp. 696-702

Persistent link: https://www.econbiz.de/10005465710

Marketing productivity: issues and analysis

Sheth, Jagdish N.; Sisodia, Rajendra S. - In: Journal of Business Research 55 (2002) 5, pp. 349-362

Persistent link: https://www.econbiz.de/10005465739

From international to integrated marketing

Sheth, Jagdish N. - In: Journal of Business Research 51 (2001) 1, pp. 5-9

Persistent link: https://www.econbiz.de/10005465959

Demographics in consumer behavior

Sheth, Jagdish N. - In: Journal of Business Research 5 (1977) 2, pp. 129-138

Persistent link: https://www.econbiz.de/10005466338

Differentiating goods and services retailing using form and possession utilities

Winsor, Robert D.; Sheth, Jagdish N.; Manolis, Chris - In: Journal of Business Research 57 (2004) 3, pp. 249-255

Persistent link: https://www.econbiz.de/10005466385

Does Relationship Marketing Pay? An Empirical Investigation of Relationship Marketing Practices in Hospitals

Naidu, G. M.; Parvatiyar, Atul; Sheth, Jagdish N.; … - In: Journal of Business Research 46 (1999) 3, pp. 207-218

Persistent link: https://www.econbiz.de/10005473829

Why we buy what we buy: A theory of consumption values

Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - In: Journal of Business Research 22 (1991) 2, pp. 159-170

Persistent link: https://www.econbiz.de/10005474137