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How can a shareholder value approach improve marketing's strategic influence?
Lukas, Bryan A.; Whitwell, Gregory J.; Doyle, Peter - In: Journal of Business Research 58 (2005) 4, pp. 414-422
Persistent link: https://www.econbiz.de/10005466263
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Random utility models in marketing research: a survey
Baltas, George; Doyle, Peter - In: Journal of Business Research 51 (2001) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10005473500
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Marketing strategies, financial structure, and innovation in U.K. retailing
Doyle, Peter; Cook, David - In: Journal of Business Research 8 (1980) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10005477401
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The application of probit, logit, and tobit in marketing: A review
Doyle, Peter - In: Journal of Business Research 5 (1977) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10005477630