Showing 1 - 10 of 34
This study uses a sample of Central American firms to estimate a set of multilevel regressions following the method of Goldszmidt, Brito, and de Vasconcelos (2011) to explore the relation between return on assets and factors relating to host-country, industry, firm, and year. The results...
Persistent link: https://www.econbiz.de/10011050128
This article discusses four standardization and adaptation strategies. Two strategies foster adaptation: one by submission, and the other by indifference. The other two strategies foster standardization: one by superiority and the other by disputable standardization. The study focuses on small...
Persistent link: https://www.econbiz.de/10011264136
This paper examines four methodological approaches that International Business research can apply in culturally diverse empirical settings. After discussing the advantages and disadvantages of inductive/deductive, emic/etic, abductive, combined emic/etic designs, and crystallization, the paper...
Persistent link: https://www.econbiz.de/10010608409
This study explores overseas expansion of firms from a small emerging market, Uruguay. The study identifies and seeks to explain a positive correlation between exports as a share of total sales and a concentration of exports to further distant countries. Empirical tests show that Uruguayan firms...
Persistent link: https://www.econbiz.de/10010869694
provides empirical evidence of the impact of the franchisors' role performance and cultural sensitivity on franchisees' trust …
Persistent link: https://www.econbiz.de/10010869774
Marisol has forged a successful legacy in Brazil in the market for clothes with a sophisticated, stylish look. Success in Brazil enabled the firm to garner overseas customers. The establishment of subsidiaries in Argentina, Italy and Mexico, as well as sales operations in several countries –...
Persistent link: https://www.econbiz.de/10010744119
Ethical and economic perspectives on foreign direct investment (FDI) often appear in opposing frameworks. To combat this antagonism, this research proposes a consolidation between foreign private wealth and general welfare in host countries. The first contribution of this study is to provide a...
Persistent link: https://www.econbiz.de/10010744123
The base of the pyramid proposition holds that transnational corporations (TNCs) can profitably serve the needs of the poor at the base of the global economic pyramid. This article explores the ethical dimensions of business ventures targeting the 2.6billion moderate and extremely poor (MEP) at...
Persistent link: https://www.econbiz.de/10010679020
The impact of market orientation on business performance has been extensively studied in a wide range of business …, whether the relationship between market orientation and business performance in the contexts of MNC subsidiaries is linear or … investigate whether the relationship between market orientation and business performance in the context is moderated by two …
Persistent link: https://www.econbiz.de/10011209108
performance. The study examines managerial capabilities, organizational capabilities, marketing capabilities, and service quality … capabilities. This study investigates whether interaction between these capabilities and their contribution to firm performance …. In addition, service quality and marketing capabilities significantly and directly affect firm performance. For services …
Persistent link: https://www.econbiz.de/10011264120