The past decade has seen widespread adoption of specific strategy analysis methods ranging from PIMS to portfolio management. Recently, disenchantment has set in. The answer lies not in rejecting the various theories and models, but in creatively combining usage of them. Each may only give part...

How can today's business cope with increasing uncertainty? The answer lies in opening up avenues of strategic flexibility. The authors tell how.

Through the 1960s and early 1970s, Schlitz beer was a strong number‐two beer brand supported by the well regarded gusto campaigns, such as the “You only go around once in life—so grab all the gusto you can.” In the mid‐1970s, Schlitz converted to a fermentation process that took four...

The value of strategic planning is a continuing topic for debate. As evidence mounts that many business strategies are poorly conceived and badly implemented, the debate has a renewed sense of urgency. What is most disquieting is the growing disenchantment of key participants in the process.