Purpose – The purpose of this paper is to study the role of misleading experiences, and how decision‐makers' experience can sometimes lead them to think they are right when they are really wrong. Design/methodology/approach – Literature was reviewed in neuroscience, cognitive psychology...

Purpose – This paper seeks to address the problem facing complex multinational companies: how to balance their organisation structure across the competing interests such as product, geography, brand, function and key account. Design/methodology/approach – The research involved interviews...