the creation of new business model ideas. Design/methodology/approach The authors use the literature on cognitive frames … recommendations for the use of analogies in creative business model design. Findings Managers can design creative business models by … study are not reimagined. The authors provide a practical solution to increase creativity in business model design by …

Purpose – As design becomes more important for business, designers and business people need to work together more … purpose of this paper is to help both designers and business people work more productively with one another. Design …

alternative called “strategic conversations” based on the symbiotic disciplines of design and conversation. Design … forebear of design. Strategy in ancient Greece was an art of rhetoric not an analytic science. The paper pursues how a … approach suggests a major shift in the strategy process, and in leadership skills, towards design and conversation. Originality …

business strategy. Design/methodology/approach – The paper explores eight different engineering projects that are regarded as …

influence on the effective design of strategies. Design/methodology/approach – The paper defines what is meant by abduction, and …

scale and reused. Design/methodology/approach – Ethnographic studies are not only heuristic in nature, usually requiring the …

Purpose – Design thinking is becoming a topic in strategic management. Questions range from “What is it?” to “How can … we approach design?” This paper aims to offer a glimpse into early design education in design schools and link them with … early design education in the organization. The purpose of the paper is to make basic design thinking and design methods …

strategizing for future success, design holds some important clues. By broadening the definition of “design” and expanding the … application of design methodologies and mindsets to business, enterprises can identify new possibilities for breakthrough multi … leverage design thinking into business strategies through a set of principles and practices encapsulated in the “three gears of …

Purpose – The purpose of this paper is to conceptualize strategizing as a playful design practice; illustrate this view … executives can play effectively. Design/methodology/approach – The paper presents a concept development with a case illustration …. Findings – The paper finds that strategizing through playful design offers both an alternative conceptual lens as well as a …

value care. This ‐paper aims to describe a program for translating those needs into health services innovations. Design …‐house design program, the SPARC Innovation Program, to bring design thinking and business analysis together to develop innovations … organizations need to pay more attention to the patient experience if they are to meet patient needs. The design program described …