There is a real possibility that in the next decade several of the following events will occur:

Looking ahead and assessing the total environment for business is the most challenging task facing corporate management in these uncertain times. The difficulty of such exercises has increased exponentially in the past several decades. Corporate boards and managements must now deal...

When one thinks of making corporate choices and allocating resources, the process calls to mind a vision of a chief executive officer (CEO) who has been provided with a broad menu of business opportunities from which he can simply choose the most mouth‐watering and then supply the money and...

When a company is considering a major strategic move, a key issue is predicting the speed and extent of the competition's response to that move. Under ideal circumstances, countermoves are blocked by substantial entry barriers (discussed extensively by Porter) which keep new competitors from...

Technology can have a substantial impact on a business in three ways: