Lehrer, Mark; Schmid, Stefan - In: Journal of Business Strategy 41 (2019) 4, pp. 3-9
Purpose: The purpose of this paper is to develop the hitherto unexplored concept of strategic discipline. Design/methodology/approach: Three fairly iconic firms of the Germanic Mittelstand (ALDI, Stihl and Hipp) are examined. The meaning and relevance of strategic discipline is derived....