Purpose – The purpose of this paper is to study the role of misleading experiences, and how decision‐makers' experience can sometimes lead them to think they are right when they are really wrong. Design/methodology/approach – Literature was reviewed in neuroscience, cognitive psychology...

Purpose – To develop a perspective on strategy that builds off of case histories of failure to provide insights on what works and doesn't work in corporate strategies. Design/methodology/approach – Several original case studies are presented, along with a series of analytical points that are...

Purpose – The purpose of this paper is to focus on “breakout” – a forceful emergence from a restrictive form or position – pursued through a structured and purposeful course of strategic action. The objective is to secure and retain business routes to double‐digit growth and market...

Purpose – This paper aims to introduce a strategic visioning method called vision by design and to use the example of Harley‐Davidson's corporate regeneration to illustrate how the method works in practice. This approach conceives visioning as a practical tool of management whose power stems...

It may be that it's the new economy firms, not the old standbys, that “just don't get it.”

Purpose – This paper seeks to address the problem facing complex multinational companies: how to balance their organisation structure across the competing interests such as product, geography, brand, function and key account. Design/methodology/approach – The research involved interviews...