Martin, Dick - In: Journal of Business Strategy 35 (2014) 5, pp. 49-54
/methodology/approach – The article reviews the history of modern business strategy and divides it into three major phases, centered on the …. Findings – Business strategy is fundamentally an exercise in understanding and improving business performance and growth. It … strategy as an arc of inquiry that has forward direction, moving inexorably outward, from time–motion studies on the shop floor …