Debrulle, Jonas; Maes, Johan; Gardiner, Elliroma - In: Journal of Business Strategy 42 (2020) 4, pp. 233-239
Purpose: The purpose of this paper is to suggest that different start-up motivations make entrepreneurs pursue different kinds of new business performance, which in this study are expressed in financial terms (i.e. return on assets). The authors posit that so-called extrinsic motivation urges...