Purpose – The purpose of this paper is to examine the role of blogs in corporate communication and proposes general policies to help corporations effectively and ethically use blogs. Blogs are among the new communication media that are playing an increasingly important role in the corporate...

Purpose – Most investors and business leaders understand that the internet has created a few high‐profile success but many more start‐up businesses that have destroyed rather than created value. As a result, many executives have dampened expectations for the transformational potential of...

Purpose – The worldwide web continues to evolve as a key capability for commercial and human interactions. This paper lays out how the web is likely to evolve and key capabilities businesses must harness to realize the future value of the web. Design/methodology/approach – The article...

Purpose – The recent mix of economic constraints and new capabilities has encouraged web‐based businesses to explore creative new strategies and unusual innovation processes. After years of refining these practices online, a potent set of approaches are surfacing that could transform...

Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper‐connected, immersive, collaborative online ecosystem. Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and...

Purpose – Knowledge assets are a critical basis of competition, but knowledge management (KM) often fails to deliver in effectively growing the value of these assets. This paper aims to lay out four shifts required to make knowledge management more effective. Design/methodology/approach –...