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Strategic Communication & Values in Societal Dialogue
Romenti, Stefania - 2018
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...
Persistent link: https://www.econbiz.de/10012680714
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Comparative book review
Willis, Paul - In: Journal of Communication Management 14 (2010) 3
Persistent link: https://www.econbiz.de/10014851148
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Australian talkback radio prank strategy: a media-made crisis
Ali, Saira; Khattab, Umi - In: Journal of Communication Management 20 (2016) 1, pp. 56-74
Purpose – The purpose of this paper is to analyse an Australian commercial radio talkback show that deployed prank as a strategy to scoop royal news to entertain an Australian audience, often commodified for popularity ratings and sponsorship dollars. Design/methodology/approach – Using...
Persistent link: https://www.econbiz.de/10014851262
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International public relations and the Internet: Diffusion and linkages
Verčič, Dejan; Razpet, Aleš; Dekleva, Samo; Šlenc, Mitja - In: Journal of Communication Management 5 (2001) 2, pp. 125-137
of Internet services for public relations purposes in the USA, Austria and Slovenia.  …
Persistent link: https://www.econbiz.de/10014850662
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Electronic relationships: Interactivity, Internet branding and the public sphere
Motion, Judy - In: Journal of Communication Management 5 (2001) 3, pp. 217-230
This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the … Internet as a marketplace and the Internet as a public sphere. As a communication tool, the Internet serves to foster … electronic marketplace. In particular, the importance of an integrated marketing communications approach to Internet branding is …
Persistent link: https://www.econbiz.de/10014850669
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Intranets and employee communication: PR behind the firewall
Murgolo‐Poore, Marie; Pitt, Leyland - In: Journal of Communication Management 5 (2001) 3, pp. 231-241
The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee communication has been constrained by the limitations of traditional media. The choice of media for the...
Persistent link: https://www.econbiz.de/10014850670
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Public relations is the navigator of the new media economy
Edelman, Richard - In: Journal of Communication Management 5 (2001) 4, pp. 391-400
The media have changed forever. Potential audiences are now dispersed among a plethora of media, extremely segmented, and much harder to pin down for extended periods. Information must now be tailored, rather than “one size fits all”. Audiences are interrelated as never before. Information...
Persistent link: https://www.econbiz.de/10014850675
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Examining how the 11th September, 2001 terrorist attacks precipitated a paradigm shift advancing communications and public relations into a more significant role in corporate Ameri...
Wright, Donald K. - In: Journal of Communication Management 6 (2002) 3, pp. 280-292
This paper explores how corporate communications and public relations were affected by the 11th September, 2001 terrorism attacks on the USA.
Persistent link: https://www.econbiz.de/10014850702
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Relationship maintenance strategies on Fortune 500 company web sites
Ki, Eyun‐Jung; Childers Hon, Linda - In: Journal of Communication Management 10 (2006) 1, pp. 27-43
Purpose – The purpose of this paper is to examine how organizations enact positivity, openness, access, sharing of tasks, and networking through their web sites. The paper also aims to investigate whether, different types of industries display different levels of relationship strategy....
Persistent link: https://www.econbiz.de/10014850801
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Risk communication strategies in the chemical industry in Spain
Capriotti, Paul - In: Journal of Communication Management 11 (2007) 2, pp. 150-169
Purpose – The aim is to study how the chemical industry in Tarragona (Spain) uses the internet to communicate with its … strategy of these companies through the internet. It also presents the design of a specific methodology suitable for analysing …
Persistent link: https://www.econbiz.de/10014850840