Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...

Purpose – The purpose of this paper is to progress research on integrated communication management from its current debates on definitions and normative models to research‐based understanding of how integration works and is implemented at an organisation with a high level of integration....

Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate communication function. Acting as a framework for...

Purpose – As the public relations industry seeks professional status and a more meaningful role in the strategic management of organisations, survey evidence suggests reluctance among practitioners to embrace theoretical frameworks and to study other management disciplines. The purpose of this...

Purpose – The purpose of this paper is to argue that academics should have an intimate understanding of the practical problems facing the corporate communication/public relations profession. Design/methodology/approach – The paper discusses how good theory should guide research towards...

Purpose – The purpose of this paper is to examine three perspectives on autonomy: communication management or public relations autonomy, autonomy in management theory, and the autonomy of moral philosophy. Design/methodology/approach – These arguments for autonomy are combined and studied to...

Purpose – This paper aims to analyze the opinions of newsletter editors in the Sierra Club in an effort to understand the roles an editor and newsletter content play in building relationships in an activist setting. There are two goals: to examine editorial decision making in an activist...

Purpose – This study sets out to understand the extent to which public relations practitioners use dissent tactics in the face of organizational unethical decisions, and to examine how organizational environment facilitates such dissent. Design/methodology/approach – A web‐based survey was...

Purpose – The purpose of this paper is to focus on the “green communication” of Exxon, Chevron and BP with a view to studying how they assert environmental values. Design/methodology/approach – From a linguist's perspective, the paper examines how the climate change controversy has...

Purpose – The purpose of this paper is to understand the role of public relations, conceptualized as a strategic management function, in foreign policy making, and implementation. This research study emphasizes the relational perspective and seeks to examine its applicability to the practice...