Purpose – This paper seeks to compare different national PR histories in order to unfold the degree of abstract reflection in PR history writing. It aims to provide some suggestions for a future PR historiography, based on this comparison. Design/methodology/approach – The paper compares...

Purpose – The article seeks to present first findings regarding the nature of discrepancies in communication and action and draws conclusions to induce further research. Although (internationally) operating organisations are far too complex to avoid discrepancies at all in corporate...