Wiesenberg, Markus; Godulla, Alexander; Tengler, Katharina - In: Journal of Communication Management 24 (2020) 1, pp. 49-64
Purpose: The paper represents a starting point of a broader research project in strategic start-up communication. The main purpose of this study is to demonstrate the current state of research in this area and to compare those insights with an explorative study on the start-up ecosystem....
