Purpose – The purpose of this paper is to review public relations and related literature to examine attitudes to persuasion and propaganda as part of a long‐term project to produce an integrated ethical framework. Design/methodology/approach – A critical approach to existing literature,...

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...

The World Wide Web may be worldwide in its potential consumption, but hardly in its production. It demonstrates that globalisation is not a general state of affairs of the world, but a process of uneven development even, or maybe even more so, in the field of new technologies. The same can be...

This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the Internet as a marketplace and the Internet as a public sphere. As a communication tool, the Internet serves to foster electronic relationships. A key concept discussed in the...

The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee communication has been constrained by the limitations of traditional media. The choice of media for the...

The media have changed forever. Potential audiences are now dispersed among a plethora of media, extremely segmented, and much harder to pin down for extended periods. Information must now be tailored, rather than “one size fits all”. Audiences are interrelated as never before. Information...

This paper presents a platform for analysing public relations in the future. The author suggests a reintroduction of concepts of the public sphere in public relations theory and calls attention to an emerging function of the public sphere. This function is called the public sphere of...

This paper is a second report on a Delphi study, which is part of the European Public Relations Body of Knowledge project (EBOK; see also Vol. 4, No. 4 of this journal). The EBOK project is led by a European project team. The Delphi research project questions the existence of a European...

The paper criticises the dominant paradigm of public relations theory for lack of interest in discursive and rhetorical dimensions of public relations. An alternative theoretical approach to public relations is identified that does treat discursive and rhetorical dimensions of public relations,...

In recent years UK television broadcasting organisations have increasingly come to realise the importance of building relationships with their various stakeholders. In particular, substantial resources have been invested in a variety of activities to brand these stations, both on‐ and...