Respondents in 86 UK companies known to engage in the sponsorship of schools and school activities participated in a survey designed to investigate the extent to which sample firms perceived and managed their schools sponsorship programmes as commercial investments rather than as philanthropic...

Three hundred and sixty‐seven members of the general public were interviewed in Surrey and Greater London in an attempt to ascertain whether they employed the representativeness heuristic when interpreting the corporate personas of UK building societies and banks. The representativeness...