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Strategic Communication & Values in Societal Dialogue

Romenti, Stefania - 2018

-- Towards visual strategic communications -- Stakeholder engagement through gamification -- Social issue qua wicked problems …

Persistent link: https://www.econbiz.de/10012680714

This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews

Walden, Justin; Bortree, Denise; DiStaso, Marcia - In: Journal of Communication Management 19 (2015) 3, pp. 254-269

Purpose – The purpose of this paper is to explore how a change to a US policy about product testimonials affected bloggers and to understand bloggers’ perceptions of the organization-blogger relationship (OBR). Design/methodology/approach – This study utilizes a survey ( n =173) with...

Persistent link: https://www.econbiz.de/10014851306

Mapping communication management competencies for European practitioners

Tench, Ralph; Moreno, Angeles - In: Journal of Communication Management 19 (2015) 1, pp. 39-61

Purpose – The principle focus of the European Communication Professional Skills and Innovation (ECOPSI) Research project reported in this paper is to develop understanding of the competences held by senior communication practitioners and the contributing knowledge, skills and personal...

Persistent link: https://www.econbiz.de/10014851370

Public relations is the navigator of the new media economy

Edelman, Richard - In: Journal of Communication Management 5 (2001) 4, pp. 391-400

communications opportunity, having bumped advertising from its long‐held position. To win the race, PR now has to earn the trust of …

Persistent link: https://www.econbiz.de/10014850675

Trust and corporate social responsibility: Lessons from India

Sagar, Prema; Singla, Ashwani - In: Journal of Communication Management 8 (2004) 3, pp. 282-290

Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are particularly relevant as businesses seek endorsement as good corporate citizens through corporate social responsibility...

Persistent link: https://www.econbiz.de/10014850760

“PRP culture”

Hodges, Caroline - In: Journal of Communication Management 10 (2006) 1, pp. 80-93

Purpose – To advance the cultural approach to public relations research and practice through linking societal culture and occupational culture of public relations to the communication practices of practitioners, in the aim of understanding the contribution made by public relations to the...

Persistent link: https://www.econbiz.de/10014850805

Interest‐based negotiation

Katz, Neil H.; Pattarini, Nancy M. - In: Journal of Communication Management 12 (2008) 1, pp. 88-97

Purpose – The purpose of this paper is to introduce the principles of interest‐based negotiation to communications …

Persistent link: https://www.econbiz.de/10014850860

Authenticity and the construct's dimensions in public relations and communication research

Molleda, Juan‐Carlos - In: Journal of Communication Management 14 (2010) 3, pp. 223-236

advertising, communication studies, marketing, and public relations. Research limitations/implications – Items for an authenticity …

Persistent link: https://www.econbiz.de/10014850919

The public relations process: A re‐think

Gregory, Anne - In: Journal of Communication Management 2 (1997) 2, pp. 115-124

Much new work has been undertaken in the field of strategic management in recent years. Corporate planning, especially popular in the 1980s, has given way to new and dynamic management models. Similarly, various techniques for making organisations more effective such as ‘management by...

Persistent link: https://www.econbiz.de/10014851025

Business perceptions of public relations in New Zealand

Sterne, Graeme David - In: Journal of Communication Management 12 (2008) 1, pp. 30-50

companies used the term PR in their in‐house communications titles. Communications managers distanced themselves from PR …, claiming instead to offer integrity‐based, transparent communication. Marketers saw PR as serving marketing. CFOs and Legal … Counsel saw PR as serving strategic objectives but were sceptical about the competence of communications practitioners to …

Persistent link: https://www.econbiz.de/10014850857

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