Narrow search
Showing 1 - 10 of 197
Cover Image
The impact of the Internet on the investor relations activities of firms
Kuperman, Jerome C. - In: Journal of Communication Management 5 (2001) 2, pp. 147-159
The use of the Internet is becoming more prevalent all the time in the investor relations (IR) activities of firms …. This paper explores how the Internet can be used and integrated into the existing IR activities of firms. It argues that … the Internet is having a significant impact on IR practices, changing the specific techniques and activities associated …
Persistent link: https://www.econbiz.de/10014850664
Cover Image
A common sense guide to treating the shareholder as a customer
Jameson, Pamela A. - In: Journal of Communication Management 1 (1996) 2, pp. 185-192
‘A common sense guide to treating the shareholder as a customer’ questions why companies generally do not treat shareholders as customers. The paper provides insight into questions that management can ask to learn about its shareholder base. It also presents various issues that should be...
Persistent link: https://www.econbiz.de/10014851116
Cover Image
Strategic Communication & Values in Societal Dialogue
Romenti, Stefania - 2018
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...
Persistent link: https://www.econbiz.de/10012680714
Cover Image
Comparative book review
Willis, Paul - In: Journal of Communication Management 14 (2010) 3
Persistent link: https://www.econbiz.de/10014851148
Cover Image
Australian talkback radio prank strategy: a media-made crisis
Ali, Saira; Khattab, Umi - In: Journal of Communication Management 20 (2016) 1, pp. 56-74
Purpose – The purpose of this paper is to analyse an Australian commercial radio talkback show that deployed prank as a strategy to scoop royal news to entertain an Australian audience, often commodified for popularity ratings and sponsorship dollars. Design/methodology/approach – Using...
Persistent link: https://www.econbiz.de/10014851262
Cover Image
International public relations and the Internet: Diffusion and linkages
Verčič, Dejan; Razpet, Aleš; Dekleva, Samo; Šlenc, Mitja - In: Journal of Communication Management 5 (2001) 2, pp. 125-137
of Internet services for public relations purposes in the USA, Austria and Slovenia.  …
Persistent link: https://www.econbiz.de/10014850662
Cover Image
Electronic relationships: Interactivity, Internet branding and the public sphere
Motion, Judy - In: Journal of Communication Management 5 (2001) 3, pp. 217-230
This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the … Internet as a marketplace and the Internet as a public sphere. As a communication tool, the Internet serves to foster … electronic marketplace. In particular, the importance of an integrated marketing communications approach to Internet branding is …
Persistent link: https://www.econbiz.de/10014850669
Cover Image
Intranets and employee communication: PR behind the firewall
Murgolo‐Poore, Marie; Pitt, Leyland - In: Journal of Communication Management 5 (2001) 3, pp. 231-241
The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee communication has been constrained by the limitations of traditional media. The choice of media for the...
Persistent link: https://www.econbiz.de/10014850670
Cover Image
Public relations is the navigator of the new media economy
Edelman, Richard - In: Journal of Communication Management 5 (2001) 4, pp. 391-400
The media have changed forever. Potential audiences are now dispersed among a plethora of media, extremely segmented, and much harder to pin down for extended periods. Information must now be tailored, rather than “one size fits all”. Audiences are interrelated as never before. Information...
Persistent link: https://www.econbiz.de/10014850675
Cover Image
Examining how the 11th September, 2001 terrorist attacks precipitated a paradigm shift advancing communications and public relations into a more significant role in corporate Ameri...
Wright, Donald K. - In: Journal of Communication Management 6 (2002) 3, pp. 280-292
This paper explores how corporate communications and public relations were affected by the 11th September, 2001 terrorism attacks on the USA.
Persistent link: https://www.econbiz.de/10014850702