credibility, company directors and practitioners must accept some basic facts about “communication” – and about our informed and …

employing corporate ability (CA), corporate social responsibility (CSR), and hybrid communication strategies, meeting different … predominantly employed a CA strategy over a CSR strategy or a hybrid strategy. They prioritize customers’ needs over other … communication strategies on the mainstream social networking site. Companies can increase public engagement and response on social …

highlighted for CSR communication. The purpose of this paper is to develop three different communication strategies for CSR …. The framework is then applied to analyze how companies use the micro-blogging service Twitter for CSR communication … companies use social media to foster symmetric communication and relationship management, or which CSR topics they address.  …

/methodology/approach This paper takes the reported CSR response of the largest corporations in Germany and Sweden, in relation to the 2015 … that the German model is more in line with international CSR-discourse than the Swedish. Research limitations …/implications This study has implications for institutional theory perspectives on CSR accounting-related issues. By comparing two …

test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology … suggest that strategically employing CSR communication in an apology statement after negative publicity may reduce negative … identified need to study how employing CSR communication in apology statements after negative publicity can mitigate negative …

theory or corporate strategy and in some ways SMEs are better placed to take advantage of CSR programmes.  … communications departments? Is corporate social responsibility (CSR), in as much as it is a voluntary activity, “good value” for SMEs … and is cost versus benefit the only way to evaluate CSR? This paper reviews a spectrum of views on reputation and CSR and …

In this paper the author tracks the rise of corporate social responsibility (CSR) as a concern and an ever …‐growing factor in stakeholder expectations. Using MORI data from a range of stakeholder audiences, the author argues that CSR is now …’ brand and reputation management. As well as being a threat to companies’ reputation and prosperity, CSR also represents an …

managed most frequently by CSR departments, but also by communication departments to a small extent. Whichever organization is … chosen, the communication departments frequently engage in cooperation with the CSR departments. The more frequently the two … general. Originality/value – The question of whether and how companies integrate CSR and communication responsibilities is an …

Purpose The purpose of this paper is to examine the practices of strategic crisis communication of most successful … their communication is interpreted within the media as a group that conveys and presents their behavior and communication to … communicate un-strategically, passively and without any risk. Journalists see the communication of the companies even more passive …