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Communication management on social networking sites
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of Communication Management 19 (2015) 3, pp. 288-302
profile pages. Digital natives seem to prefer Facebook to interact with companies, politicians prefer Twitter. Corporate …
Persistent link: https://www.econbiz.de/10014851220
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Broadcasting, reacting, engaging – three strategies for CSR communication in Twitter
Etter, Michael - In: Journal of Communication Management 18 (2014) 4, pp. 322-342
communication in Twitter, of which each contributes differently to the ideals of symmetric communication and relationship building …. The framework is then applied to analyze how companies use the micro-blogging service Twitter for CSR communication … Twitter network. Findings – From the social network analysis 40,000 tweets are extracted and manually coded. Anova is applied …
Persistent link: https://www.econbiz.de/10014851156
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Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Xu, Jie; Wu, Yiye - In: Journal of Communication Management 19 (2015) 3, pp. 239-253
Purpose – The purpose of this paper is to investigate the effects of using Twitter on American stakeholders’ crisis …/methodology/approach – This study uses a 2 (medium: Twitter vs news release)×2 (country-of-origin: China vs France) factorial experiment. The … Twitter substantially mitigates participants’ negative evaluation of the organization undergoing a crisis. Country …
Persistent link: https://www.econbiz.de/10014851260
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Relationship maintenance on Twitter: implications from loyalty leaders
Li, Zongchao - In: Journal of Communication Management 19 (2015) 2, pp. 184-202
Purpose – The purpose of this paper is to look into Twitter usage as represented by top US retail corporations in a … quantitative manner. This study aimed to determine the dominant purpose of Twitter usage by major US retail companies and to what … extent the relationship maintenance strategies were incorporated in Twitter. In addition, the study tested a proposed model …
Persistent link: https://www.econbiz.de/10014851285
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The art of engagement: dialogic strategies on Twitter
Sundstrom, Beth; Levenshus, Abbey Blake - In: Journal of Communication Management 21 (2017) 1, pp. 17-33
-based strategic use of Twitter. Researchers conducted a qualitative content analysis of 1,800 tweets from 18 top-performing media … organizations’ Twitter communication to foster engagement. In particular, practitioners should consider organizational context and …
Persistent link: https://www.econbiz.de/10014851290
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Business perceptions of public relations in New Zealand
Sterne, Graeme David - In: Journal of Communication Management 12 (2008) 1, pp. 30-50
Purpose – This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic profession”....
Persistent link: https://www.econbiz.de/10014850857
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Strategic Communication & Values in Societal Dialogue
Romenti, Stefania - 2018
Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...
Persistent link: https://www.econbiz.de/10012680714
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Perceptions and perspectives: corporate social responsibility and the media
Tench, Ralph; Bowd, Ryan; Jones, Brian - In: Journal of Communication Management 11 (2007) 4, pp. 348-370
Purpose – The purpose of this research is to develop understanding of Corporate Social Responsibility (CSR) and the Media. It reports on differing media interpretations, perceptions and perspectives of CSR and how they are prone to shift and change in part depending on the perceived definition...
Persistent link: https://www.econbiz.de/10014850853
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Authenticity in organisational context: fragmentation, contradiction and loss of control
Edwards, Lee - In: Journal of Communication Management 14 (2010) 3, pp. 192-205
Purpose – Dialogue and debate in today's public sphere increasingly engage with audiences that are sophisticated in their assessments of both the intent and the quality of formal communication. In this promotional culture, increased scepticism about the degree to which organisations and...
Persistent link: https://www.econbiz.de/10014850917
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Authenticity in management metaconversations
Torp, Simon - In: Journal of Communication Management 14 (2010) 3, pp. 206-222
Purpose – The purpose of this paper is to contribute to the development of the theory of authenticity and metaconversations, particularly in relation to managerial metaconversations, and to show an empirical example of what one might term authentic metaconversational management from below....
Persistent link: https://www.econbiz.de/10014850918